INTERDISCIPLINARY APPROACHES BETWEEN TRADITIONAL AND MODERN METHODS

Cuprins

Geanina S. BANU, Andreea DUMITRESCU, Anca A. PURCĂREA

RISKS RELATED TO INNOVATION PROCESS IN SMEs
(Pages 13-19)

Ovidiu-Aurel GHIUȚĂ

THE CONNECTION BETWEEN BRAND AND VOTE EXPLANATORY MODELS
(Pages 21-28)

Ovidiu-Aurel GHIUȚĂ

MARKETING EVOLUTION: FROM MARKETING TO BRANDING
(Pages 29-38)

Kamarul Ariffin MANSOR, Wan Irham ISHAK

FORECASTING TOURIST ARRIVALS TO LANGKAWI ISLAND MALAYSIA
(Pages 39-46)

Armand Eugen PASARICA, Mioara POPESCU

PREDICTION OF THE GDP IN ROMANIA USING NEURAL NETWORKS
(Pages 47-60)

Shaqir M. REXHEPI

CONTROL ENVIRONMENT IN KOSOVO PUBLIC INSTITUTIONS
(Pages 61-66)

Antonia TRIFU, Florin PELIN, Oliver BATAR

PSYCHOLOGICAL ASPECTS OF THE TRAINING CLIMBING ATHLETES IN ROMANIA
(Pages 75-78)

Descriere

Volumul colectiv de articole științifice, ediția tipărită, diseminează prezentările din secțiunea dedicată a Conferinței NORD 1.

NETWORKING. OBSERVING. RETHINKING. DISRUPTING.

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